Our Local regional hubs are popping up throughout key areas of the UK and enable you to colour your menus and chalkboards with real provenance. What’s more, you can boast to your customers that Local products are grown no more than 50 miles from our shiny silver warehouses. By all means order enough spuds to fill a football pitch, but look closer to home and bolt on some core, local products and give the regional growers a chance to start their red tractors up in the morning.
Fresh Direct Local means you’ll never have to punch in an 0845 number and listen to inane robotic instructions. Talk and deal with real people, who have a local knowledge and in turn can give you a local voice.
The media is eating up local sourcing with seasonal, local produce sitting alongside the Zone Diet, calorie counting and yogalates-whilst-eating-cabbage-soup in the hip stakes. But there’s method to the madness – of course we want lemons from Spain, tomatoes from the Canaries and asparagus from South America, but when products are growing in our own fertile soils why not take advantage of them at the time when the product tastes fantastic? This is the core of the Local concept – we’re wary of ‘Frankenstein fruit’ but embrace, hug and hang out the bunting for British produce that tastes good.