Our roots


We’re a full-blown fresh food supplier and our mission is simple; we want to lead a fresh food revolution.

What started out as just fresh produce has grown to include a range of chilled, ambient & frozen products, including fruit & veggies, dairy produce, bakery goods, freshly butchered meats, dried goods, prepared foods, drinks & foraged foods!

At the same time as being one of the leading fine food suppliers, Fresh Direct is also a critical part of the Fresh Direct Group; a set of four fresh food brands brought together to offer the foodservice industry the most comprehensive fresh food supply offer on the market.