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Greencell is a year-round supplier of avocados. It has strong supply partnerships that help it source avocados from Africa and South America. It is committed to safe and healthy food while ensuring sustainable and responsible management of resources. Its accreditations include internationally recognised Global GAP, Fairtrade, Sedex, LEAF, BRC and HACCP, among others.
There is a strong focus on developing better yields and prioritising efficiency, which in turn supports higher productivity within orchards.
Greencell’s aim is to ensure that environmental commitments become an integral part of its day-to-day activities.
These include pioneering soil conservation and continuing to be a net sink for carbon. The orchards, both conventional and
organic, as well as indigenous forests managed by Greencell’s parent company – Westfalia - sequestrate carbon which
helps to off-set the carbon emissions of the company. They actively seek to improve the lives of their employees and the communities in which they operate, by investing in training and adult education, opening childcare facilities, developing technical skills, medical care transport and much more. They want to empower employees to help them reach their full potential. “As part of our ongoing commitment to the environment and sustainability, we have set long-term targets that will
culminate in us becoming ‘lifetime carbon neutral’ by 2049’”. - CEO, Westfalia, Alk Brand