Privacy & Cookies
WHAT IS PERSONAL INFORMATION?
“Personal Information” means any information about an individual from which that person can be identified. Personal information may include, for example: first and last name; birth dates; gender; e-mail addresses; home and mobile phone numbers or addresses; employment and educational history.
Personal Information does not include, without limitation, aggregated information (i.e. information presented in summary or statistical form which does not contain data that would permit the identification of a specific individual without significant effort).
HOW WE GATHER PERSONAL INFORMATION
We may collect Personal Information from our customers, suppliers and other Site users in several ways:
We may gather account information through the Sites.
When you visit the Sites, we may ask you for Personal Information so that we can provide you with the products, services, or information that you have requested, including credit and financial information required in order to open a business account with us. When you maintain a business account with us and transact business through the Sites, we will ask you for information necessary to process and complete transactions with us, including your name, delivery and billing addresses, e-mail address, and credit card or other payment-related information.
We may maintain historical account information of our customers and suppliers.
Communications via our Site.
We collect personal information when you provide it to us through communications via our Site. This includes where you have contacted us through the channels listed on the “Contact Us” page on our Site and similar situations in which you have chosen to provide the information to us, including for customer services support.
Goods or Services You Request.
Where you request goods or services from us, we will collect your personal information in order to process your request and otherwise contact you following a purchase. The type of information we may collect from you may include contact details (including name, address, email address, phone numbers) and employment details (including job title).
We may gather information from the Sites by cookies and Internet monitoring technologies.
We may gather information provided by you in one or more other features of the Sites.
We may from time to time offer interactive or social aspects on the Sites. For example, if you choose to express an opinion in an online forum, respond to user polls, or enter any contests, we may ask you for Personal Information. If you request to sign up for newsletters or other promotional materials, or if you send an inquiry to one of our customer service representatives, we may store a record of your request along with any Personal Information allowing us to respond to your inquiry.
HOW WE USE PERSONAL INFORMATION
We will only use your Personal Information when the law allows us to. Most commonly, we will use your Personal Information in the following circumstances:
- Where we need to perform the contract we are about to enter into or have entered into with you.
- Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests.
- Where we need to comply with a legal or regulatory obligation.
Generally we do not rely on consent as a legal basis for processing your personal information other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us at firstname.lastname@example.org.
We have set out below a description of the ways we plan to use your personal information:
- to register as a new customer;
- to enable us to carry out our obligations arising from any contracts and to provide you with the information, products and services that you request from us;
- to process and deliver your order, including (a) manage payments, fees and charges; and (b) collect and recover money owed to us;
- to enable us to respond to an enquiry or other request you make when you contact us via our Site, including for customer services support;
- to notify you about changes to our service;
- to enable us to issue a notice or corrective action to you in relation to any of our products or services, if required;
- to better understand how you interact with our Site, including its functionality and features, and ensure that content is presented in the most effective manner;
- to provide you with information about other goods and services we offer that are similar to those that you have already purchased or enquired about and we feel may interest you, as described in the “Marketing” section below;
- to enable you to partake in a prize draw, competition or complete a survey;
- to deliver relevant Site content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you;
- to use data analytics to improve our Sites, products/services, marketing, customer relationships and experiences.
IS PERSONAL INFORMATION EVER SHARED OR DISCLOSED?
Personal Information is used to complete and support your use of the Sites and the services provided thereon and to comply with any requirements of law. We may share Personal Information with third parties as described below:
- Fresh Direct is a Sysco Company and Personal Information may be shared with other Sysco entities;
- our selected commercial partners and sponsors where you have chosen to participate in surveys, opinion groups or other marketing-related initiatives relating to your use of our goods and services;
- a prospective seller or buyer in the event of a sale or purchase of any our business or assets so that the buyer can continue to provide you with information and services;
- our service providers that we engage to provide services for us. Where we provide your personal information to third party services providers, they are required to keep your personal information confidential and secure, and must only use your personal information as instructed by us; and
- our distributors, business partners, or other service providers, including for marketing purposes or where you have chosen to share your personal information through various features and functionality provided via our Site.
We may contact you to provide you with information about goods and services similar to those which were the subject of a previous sale or negotiations of a sale to you. You may be contacted by us, or by one of our selected partners, in each case where you have consented to receive these communications.
You may opt out of receiving our marketing communications at any time by contacting us at email@example.com or by using the unsubscribe link in any of our communications.
We will continue to contact you for non-marketing related purposes where we need to issue a field corrective or safety notice, or to where we need to send certain information to you under a legal, regulatory, or ethical requirement.
IS PERSONAL INFORMATION SECURE?
We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
Please, however, note that the nature of the internet is such that we cannot guarantee or warrant the security of any information you transmit to us via the internet and any transmission is at your own risk.
LINKS TO OTHER SITES
STORING YOUR PERSONAL INFORMATION
Your Personal Information collected via our Site will be stored on servers located in the UK. It may also be processed by our staff or by one of our service providers:
|Salesforce||UK & Germany|
|Fresh Direct servers/ incl. Outlook||UK|
|Fresh Direct Website||UK|
You may inform us of any changes in your Personal Information, and in accordance with our obligations under applicable data protection laws we will update or delete your Personal Information accordingly.
Residents of the EEA: You may have the right to: request (a) access the to your personal information we hold about you; (b) request we correct any inaccurate personal information we hold about you; (c) request we delete any personal information we hold about you; (d) restrict the processing of personal information we hold about you; (e) object to the processing of personal information we hold about you; and/or (f) receive any personal information we hold about you in a structured and commonly used machine-readable format or have such personal information transmitted to another company.
We may ask you for additional information to confirm your identity and for security purposes, before disclosing information requested to you.
To exercise any of your rights in connection with your personal information, please contact firstname.lastname@example.org, please note that Fresh Direct is a Sysco Company. We will process any request in line with any local laws and our policies and procedures. If you are located in the EEA, you have the right to lodge a complaint about how we process your personal information with the supervisory authority in your country.
If you have any questions about the processing of personal information via this Site, please contact our Data Protection Officer by email at email@example.com, please note that Fresh Direct is a Sysco Company. If you contact us, we will do our utmost best to address any concerns you may have about our processing of your Personal Information.
Date Published: 18/05/2018
COOKIES AND OTHER SIMILAR TECHNOLOGIES
A cookie is a small data file that is placed on your computer or mobile device by your web browser. It is a tool that stores information about website visits, recognizes you and your preferences each time you visit our website, and ensures website functionality and enables us to provide the service which our customers request.
- you may encounter cookies from our third party service providers, that we have allowed on our website that assist us with various aspects of our website operations and services.
- you also may encounter cookies from third parties on certain pages of the websites that we do not control and have not authorized. For example, if you view a web page posted as a link from our website, there may be a cookie placed by that web page.
We use various types of cookies, including session cookies, persistent cookies, local shared objects, pixels, gifs and other tracking technologies, such as third party tags, session and persistent technologies, first and third-party cookies. Cookies can be persistent by remaining on your computer until you delete them or be based on your browsing session where they delete once you close your browser. First party cookies are used and controlled by us to provide services on the website.
2) Cookies used on Fresh Direct’s website
- Performance cookies: also known as “analytical” cookies. These cookies allow us to recognize and count the number of visitors and to see how visitors move around the sites when they are using them. For example, they allow us to understand which pages are visited most often, and if they get error messages from web pages. All information collected by these cookies is aggregated and therefore anonymous.
- Functionality cookies: these cookies are necessary for our website to operate and allow us to remember what choices you make and provide enhanced, more personal features. The information these cookies collect may be anonymised and they cannot track your browsing activity on other websites.
- Advertising and marketing cookies: these cookies are used to send you advertising and marketing-related material tailored to you and your interests. They are also used to limit the number of times you see an advertisement as well as help measure the effectiveness of the advertising campaigns. They are usually placed by advertising networks with the website operator’s permission. They remember that you have visited a website and this information is shared with other organizations such as advertisers.
3) Third Party Cookies
You may encounter cookies from our third party service providers that we have allowed on our website that assist us with various aspects of our website operations and services.
This Website uses Google Analytics to collect information about how users use the Website. The information generated by the cookie about your use of the Website will be transmitted to and stored by Google on servers in the United States. In case IP-anonymization is activated on this Website, your IP address will be partially used within the European Union or just in the European Economic Area if it is used by other parties. Only in exceptional cases will the full IP address be transferred to a Google server in the United States, and then shortened so it is only partially used there. The IP-anonymization is active on this Website.
Alternatively, you can opt-out from being tracked by Google Analytics in the future by clicking on the following link: https://tools.google.com/dlpage/gaoptout.
New Relic is a web analytics tool that collects information about how users use the website and enables us to improve the website functionality. For more information, please go to https://newrelic.com/. To opt out go to https://newrelic.com/termsandconditions/cookie-policy.
Google’s DoubleClick products provide ad serving and ad management solutions to various companies which buy, create or sell online advertising. Cookies are collected to help target advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen. For more information, please go to https://www.doubleclickbygoogle.com/. To opt out go to https://support.google.com/dfp_premium/answer/2839090?hl=en.
4) Opting out of cookies
You may control and block the cookies used by the website by modifying the settings in your internet browser (for example Internet Explorer, Chrome and Firefox) or on your device which allows you to refuse the setting of all or some cookies. However, if you use your browser or device settings to block all cookies you may not be able to access all or parts of our website.
For more information and how cookies they can be managed and deleted please visit https://www.allaboutcookies.org/ or https://www.networkadvertising.org/choices/.
Date Published: 18/05/2018